“Marketers are figuring out that in many cases, personalizing their direct mail pieces (with handwriting) can result in greater response rates and increased sales.” “In this day of email overload…you’ll open a hand-addressed, hand-stamped letter first, right?” asks Polly Traylor in an article printed in Deliver Magazine. Handwritten envelopes are simply more likely to get opened. You do not see a lot of handwriting around these days, which is precisely why we recommend using it to break through the myriad of advertising messages a consumer sees every day. Clocking in at #41 on the Entrepreneur List of 100 Things You’ll Need to Know About in 2013 is “Handwriting = Hieroglyphics.”
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